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Loyalty and Customer Engagement

Collinson Group

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Key role: Responsible for the SEO Strategy

Collinson Group

Project

Improve the visibility on organic search for Insurance and Protection products for increasing Brand Awareness

Problem

Make the pages searchable for users, filling the the GAP with competitors, resolve all the technical issues of the website that prevented the web pages to being visible on the first results of Google for Insurance and International Healthcare

Solution

Resolve all the SEO technical issues, optimise the existing, analyse the market and competitors to find new opportunities to win competitors.

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